Hype up announcements (product launches and drops, for example)Ĭheck out Stitch Fix’s Reels tab, for reference.Highlight collaborators and influencers.Popular among ecommerce brands, Reels are typically used to: This has not only reduced direct cross-posting but also encouraged brands to reimagine what they should do with Reels at large. That changed quickly when Instagram announced that their algorithm would deprioritize content containing the TikTok watermark. In the early days of Reels, many brands would simply cross-post content directly from TikTok. Whereas TikTok leans heavily on trends, videos on Reels tend to resemble more “traditional” video content that’s simply stylized to fit the vertical format. Coupled with Stories, carousels and even longer-form video, the release of Reels allows brands on Instagram to cover all of their bases when it comes to visual content. Recent Instagram stats reveal that Reels are among the platform’s most popular features. Reels shares many of the same features and functions of TikTok which is why the two platforms are often thought of interchangeably when it comes to video content. Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. If you’re still trying to wrap your head around the platform, check out our quick guide to TikTok. This not only empowers brands to show off what they’re selling but also lets their brand voice shine. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.įor example, brands like Yours Skincare have built an organic and ad presence on TikTok that centers around skincare tips, product showcases and explainer videos breaking down beauty product ingredients.Ĭoupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. The good news? All of the content types above are totally fair game for brands. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Product-centric posts and recommendations dominate the platform. Product showcases, reviews and recommendationsĪlthough TikTok’s reputation is anything but businesslike, the platform is rightfully attracting interest from brands.Here’s a quick rundown of the types of videos that are popular on TikTok: Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously.
TikTok’s trademark? Loud looping videos that you share with your friends. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.
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